Soft, snuggly and in the spotlight:
The Australian Alpaca National Show is back to celebrate 35 years
of alpaca excellence
• 8-10 August 2025
• Prince of Wales Showgrounds, Bendigo
• Free entry – no tickets required
• Alpaca parades and judging, trade booths, craft and art stalls
The Australian Alpaca Association (AAA) is thrilled to announce the return of its most anticipated
event, the Australian Alpaca National Show, proudly celebrating 35 years of alpaca excellence.
Running from 8 to 10 August 2025 at the Prince of Wales Showgrounds in Bendigo, this iconic
event is free and open to all. From humble beginnings to becoming a cornerstone of the country’s
livestock scene, the AAA is proud to celebrate three and a half decades of passion and progress.
As the premier event of the Australian alpaca industry, the Australian Alpaca National Show offers
locals and alpaca enthusiasts alike the rare opportunity to experience the finest alpacas and
alpaca products from across the country, all in one unforgettable event. With more than 180,000
registered alpacas, Australia is home to one of the largest breeding herds in the world and proudly
leads the globe in high-quality fleece production.
Renowned for their exceptional fleece, alpacas produce one of the world’s most sought-after
natural fibres, celebrated for its softness, durability and sustainability. Their fleece comes in 22
naturally occurring colours, from pure white to black, along with a wide spectrum of browns,
fawns and greys, making it uniquely versatile for fashion and textiles.
Australian Alpaca Association President Brett Fallon said that the Australian Alpaca Show
invites people of all ages to discover the unique value of alpacas in sustainable agriculture and
premium fibre production.
“Alpacas have become an integral part of Australia’s agricultural sector, with more than
160,000 recorded around the country – earning us the mantle of being home to the second
highest population in the Southern Hemisphere, behind Peru,” he said.
“Our industry is thriving, and Australian alpaca breeders are internationally recognised for their
knowledge and commitment to excellence; there’s strong demand for our alpaca fibre,
particularly in China, Europe and New Zealand.”
Over the three days, the show will feature hundreds of entries, from beautifully handcrafted alpaca
products to the star attraction of more than 300 Suri and Huacaya alpacas parading the ring.
Judging will be led by highly respected Australian judges Peter Kennegy Gane, Shane Carey and
Natasha Clark.
The Australian Alpaca National Show Convenor Jonathon Provis-Vincent said he is thrilled to be
back for another year of fine fleece and alpacas, bringing the community together for this unique
event.
“It’s been an absolute privilege to help bring together Australia’s premier alpaca event. The
passion and commitment of our amazing team has made this a standout celebration of the alpaca
industry,” Jonathon says.
“This year’s show is particularly special as we celebrate 35 years of the Australian Alpaca
Association. It’s a milestone that reflects how far we’ve come and we’re proud to mark the
occasion with a strong lineup of local judges. Each year, the event continues to grow, and we
can’t wait to welcome everyone to join in the celebration.”
The weekend event is designed to entertain, inspire and shine a spotlight on the vibrant alpaca
industry, with something for everyone. Explore 150 premium alpaca fleeces from top breeders
across Queensland, New South Wales, Victoria, Tasmania, South Australia and Western
Australia, alongside a wide selection of trade stands, offering everything from luxurious alpaca
fleece products to unique, one-of-a-kind handmade crafts.
The Australian Alpaca National Show is free and open to the public, offering plenty of
opportunities to purchase alpaca products and explore the trade show, where you can learn
about the thriving alpaca industry and agritourism.
Visitors can even book a farm stay with these charming animals to enjoy at their leisure. Guests
will also have a chance to watch alpacas parade in their finest fleece and witness the judging
process, gaining insight into what makes the ultimate alpaca. Convenient parking is available onsite,
with clear signage guiding you to all the excitement.
To learn more about alpacas and the Australian Alpaca National Show, please visit
For further media enquiries please contact:
Claudia Nicolosi
Soda Communications
E: claudia@sodacommunications.com.au
M: 0401 599 883
About Australian Alpaca Association
The AAA was established as a not-for-profit organisation in 1990 and is recognised by the
Australian Government as the peak industry body for the alpaca industry in Australia. The
Association has evolved into a company representing owners at all levels and is the collective
voice of over 1,000 producers in all states of Australia, providing tools, information and support
to bring owners together for the future of alpaca farming as a fully commercial industry.
www.alpaca.asn.au